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Social localization〔The spelling "localization," a variant of "localisation," is the preferred spelling in the United States.〕 (from Latin ''locus'' (place) and the English term ''locale'', "a place where something happens or is set") is, like language localization the second phase of a larger process of product and service translation and cultural adaptation (for specific countries, regions or groups) to account for differences in distinct markets and societies, a process known as internationalization and localization. Localization and Internationalization have been described in the (The Encyclopedia of Applied Linguistics ) as the "two key steps in the preparation and translation of digital content for international markets and have formed part of the globalization strategies of multinational digital publishers since the mid 1980s."〔Schäler, R. (2010). Internationalization and Localization. In: Encyclopedia of Applied Linguistics〕 == Objectives == The main objective of social localisation is the promotion of a demand-, rather than a supply-driven approach to localization. It is based on the recognition that it is no longer exclusively the corporations who control the global conversation, but the communities. Social localization supports user-driven and needs-based localisation scenarios - in contrast to mainstream localization, driven primarily be short-term financial return-on-investment (ROI) considerations. Social localization has been connected to the nonmarket activities of the translation and localisation services sector by researchers reporting to the LINDWEB Conference, organized by the European Commission's (DGT ) as the Language Industry Platform, allowing its stakeholders to meet in Brussels on 24 May 2012.〔European Commission (2012), (The LINDWEB Conference Report ): DGT's Language Industry Platform meets its stakeholders in Brussels, 24 May 2012 [last visited: 13 December 2012)〕 The concept of a 'nonmarket' approach to economics and to societal activities is a well-known concept and has been reported on in the context of the economics of development,〔Valentinov, V. (2008). [http://onlinelibrary.wiley.com/doi/10.1111/j.1467-7660.2008.00489.x/abstract Non-Market Institutions in Economic Development]: The Role of the Third Sector. Development and Change Volume 39, Issue 3, pages 477–485, May 2008〕 eductation〔Wolfe, B. and Zuvekas S. (1995). Nonmarket Outcomes of Schooling. Institute for Research on Poverty Discussion Paper no. 1065-95. http://www.irp.wisc.edu/publications/dps/pdfs/dp106595.pdf (Last accessed: 13 December 2012))〕 and poverty reduction,〔Dasgupta, P. (1999). Poverty Reduction and Non-Market Institutions. University of Cambridge and Beijer International Institute of Ecological Economics, Stockholm. http://www.rrojasdatabank.info/wpover/05Dasgupta.pdf (last accessed: 13 December 2012).〕 for example. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Social localisation」の詳細全文を読む スポンサード リンク
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